HVAC Lead Generation Guide 2018

HVAC Lead Generation Guide Cover

INTRODUCTION

HVAC leads are acquired through 4 primary promotional techniques. They are; search engine optimization (SEO), pay per click advertising (PPC), content marketing, and social media advertising.

OBJECTIVE

Improving the 4 aforementioned methods to increase HVAC leads for 2018.

MATERIALS

  • Company Website (w/WordPress)
  • AdWords Account
  • Social Media Accounts

PROCEDURE

  • On Page SEO
  • Content Strategy
  • Content Marketing
  • Off Site SEO
  • Google AdWords PPC Campaign
  • Social Media Advertising Campaign(s)

Method 1: Search Engine Optimization (SEO)

The most cost-efficient way to generate HVAC leads is through search engine optimization (SEO). For those unfamiliar with the concept, SEO is the process of attracting relevant traffic through organic search results. This is accomplished by optimizing your online presence, both on and off of your main website, in order to rank higher on local search results for relevant keywords. SEO is broken into two main categories:

SEO 101 Graphic

 

Method 2: Pay Per Click Advertising

In contrast to SEO which takes time to implement and for Google to interpret, PPC offers more immediate results. Pay per click advertising requires an account with Google, and a subsequent development of a Google AdWords campaign. With PPC, company’s bid on ad space on search results for relevant keywords. A successful PPC campaign nets a positive ROI by spending the least amount possible, on the most relevant clicks. See below:

PPC Advertising For HVAC Lead Generation

Method 3: Content Marketing

Content marketing is a critical aspect of HVAC lead generation, and it applies to SEO, PPC, as well as; social media advertising. There is a saying in the online marketing industry that “content is king”. Having well crafted content encourages relevant users to navigate to your website, click on your ads, and engage with your social accounts. For these reasons, having a skilled and knowledgeable content team is critical to your success.

HVAC Content Marketing Graphic

Method 4: Social Media Advertising

Aside from paid search advertising, social media advertising is the foremost channel to reach prospective HVAC customers. While organic social media marketing has become less effective in recent years, advertising has done the opposite. Whether you are advertising on Facebook, Twitter, Instagram, LinkedIn, or YouTube, the goal remains the same; generate new leads.

Social Media Spending Graphic

CONCLUSION

Generating HVAC leads is not easy, but it can be simple. Following this 2018 HVAC lead generation guide gives contractors and companies an advantage over competitors with less experience and fewer insights. If you require further assistance with any aspect of your internet marketing campaign, you can call HVAC Webmasters at (800) 353-3409. We offer website design, SEO, PPC, social media advertising, and much more. We look forward to hearing from you soon.