We live in a society of instant gratification.That’s not to say it as a criticism, as much to illustrated the indisputable reality of the modern day marketing landscape. And why shouldn’t customers expect more faster? After all, we have more information and resources available to us than ever before and the ability to communicate that data at lightning speed. With this in mind, HVAC contractors thinking about an SEO investment, should consider one possible drawback; it takes time. HVAC Webmasters understands that while, despite the modern marketing landscape, the waiting process is still worth it, and there are other things you can do to supplement your traffic while you wait for search optimization to take full affect.
How Long Does HVAC SEO Take?
The time frame depends on many factors, many of which are impossible to illustrate without direct knowledge of the HVAC company attempting to implement it and their strategy for doing so. If you have nothing to start with, no website, no business listings, etc. — you can expect the process to take anywhere from 4-6 months. To be clear, there are exceptions to this rule but they are based on variables that we cannot consider without more detailed information.
How to Start the HVAC SEO Process
Knowing that it will take a while, but also understanding its long-term benefits can be monumental, it’s time for HVAC contractors to start implementing the SEO process. You will want to start with some very basic principles that will set the foundation for every optimization tactic that is left to follow. They are:
- Brand Establishment: Before you even think about a website, SEO, or any online marketing, make sure your HVAC company has a brand, a logo, and the proper certifications
- Content Development: You’ll want to write out a content marketing plan (including keyword research) that you will implement when the website is up
- Domain Name Registration: You’ll need a website name, preferably one with a dot com suffix
- Web Design: You’ll need a professional web designer to construct a custom SEO-friendly website
After you complete these initial steps, you can move on to the more advanced SEO techniques. These techniques are what will ultimately rank your website on the top of Google search engine results pages (SERPs). Again, this process can take some time — up to 6 months actually. The important part is setting the foundation so that you can reap the benefits in the long-term. An old-fashioned concept perhaps, but one that can really pay off in the modern age.
What to Do While You Wait for SEO
HVAC companies who invest in SEO practices, knowing that the process takes some time, are going to have to find a way to supplement their digital traffic. Since you won’t be ranking on Google organically right away, your next option is to turn to pay per click advertising. This allows websites to bid on certain keywords and pay for spots on the very top of Google SERPs. These results to have a small “ad” icon next to them, but otherwise look like a normal Google result. Advantages to PPC advertising for HVAC contractors include:
- Conversion Rate Optimization: All the hard work of SEO can pay off quickly by drawing traffic to your newly optimized HVAC homepage
- Fast Results: Generate traffic to your website while you wait for SEO to translate on SERPs
- Geo-Targeting: Target your ads to specific locations and customers you know you can service
- Measurable Results: Gain valuable data about consumer behavior as they relate to your ads
Think of PPC as your short-term remedy to the SEO time frame. Pay per click is not a long-term strategy because it is not sustainable like search optimization. Instead, pay per click takes advantage of market inefficiencies, and pockets of the market that are undervalued and require greater supply. It is a great way to drive traffic to your website in the short-term, knowing that you’ll eventually establish yourself as a digital HVAC mainstay in the long-run.
The # HVAC Search Engine Optimization Company
HVAC Webmasters specializes in contractors in the heating and cooling industry. We know exactly what their customer base is, and how to market to them. How? We’ve been working with A/C repair companies like yours for years. We are not just some “general” marketing firm that serves all types of clients. We focus specifically on HVAC companies. You can trust that we will implement an SEO strategy that will work in the long-term. But we won’t stop there. We’ll make sure your results happen fast with PPC advertising and other forms of inbound marketing. For the best HVAC internet marketing services in the country, give us a call at (800) 353-3409.