With all that is going on right now with COVID-19, you should be taking extra protective measures in every aspect of your life. As an HVAC contractor, you need to be sure that you are keeping yourself, your team and your customers safe.
Part of being prepared as an HVAC contractor during these times is focusing on alternative review sources that help legitimize your business online.
Why is it Important to Know Alternative Review Sources?
Online reviews are one of the most powerful marketing tools that you can leverage as an HVAC contractor. The numbers don’t lie. A study conducted by My testimonial Engine concluded that 72% of consumers will base their purchasing decisions on customer reviews. A separate study conducted by the Spiegel Research Center showed that online reviews can drive the sales of a product or service by a whopping 270%.
Increase Brand Trust
It is easy to see that people look to online reviews as a sign that your company can be trusted. They are also a source of information for people who want to know what kind of services you offer, where you operate and how you treat your customers – all very important factors when choosing an HVAC contractor.
So now that you can see why online reviews are important, you may be feeling like diversifying your reputation portfolio. After all, any credible company has a co-sign from more than just one entity. We have compiled a list of the best alternative review sources for HVAC contractors. But if you have marketing questions that need answers right now, feel free to call us here at HVAC Webmasters, and we will be happy to serve you.
The Best Alternative Review Sources for HVAC Contractors
As an HVAC contractor, you should know that Google Reviews is not the only platform where your customers can leave reviews of your business. There are other effective forums that you need to be taking advantage of right now that Google Reviews is not functioning. Here is our list of the best alternative review sources for HVAC contractors:
Facebook is number one on our list for a very good reason: besides Google reviews, it is the most popular forum for business reviews for all kinds of contractors. In a survey conducted on 2,000 internet users, it was found that 49% of them used Facebook business reviews to help them decide on a product or service. And that number is only expected to grow. The Facebook review system is based on user input whether they recommend your business or not. It is often called Facebook Recommendations. But based on the number of people who say they would recommend your business, Facebook generates a star rating similar to Google reviews. Facebook is a powerful tool that you can leverage to keep customers aware of your HVAC services and drive sales during this trying time.
Yelp has been around for a long time and it is still one of the internet’s top sources for business reviews. The iron is still hot on this review platform so if you aren’t already, start striking. Yelp reviews tend to be more detailed which can be good and bad. It’s bad if your customers are unhappy with your work because they are able and encouraged to describe in great detail why they were unhappy with your services. But it’s great when you have a happy customer on your hands because they are more likely to be much more descriptive about what it was that made them so happy about your HVAC work. This, in turn, inspires a lot of trust for potential customers. It also gives them valuable insight into the kind of work you do and your level of customer service.
Better Business Bureau
We conducted our own survey to validate our selection of the Better Business Bureau as a top alternative review source. What we found was that the Better Business Bureau was actually the second most used review platform by people in the market for HVAC services – behind only Google reviews. The Better Business Bureau is one of the highest-regarded sources for business information and customer reviews. Their ‘A+’ business grades are still coveted across all industries as it stands as an undeniable testament to the quality of your service.
Make your Reviews Tell a Story
It is important to get the most out of any reviews you can get amidst this crisis. Fortunately, there are some things you can do to make your reviews work for you right now. For example, people value hygiene more than ever now. Small gestures like wearing sanitary footwear while working in a customer’s home, wearing masks, staying 6 feet away while interacting with customers and maintaining a clean workspace will definitely leave a mark in the minds of your clients.
When they review your service, they will mention those things. People will see this specific description of how your business is taking measures to keep your customers safe and know that yours is the company to trust during these unsure times.
You can also use Facebook reviews and recommendations to interact with your customers. Make an effort to reply to your customers who leave a review. Let them know that you appreciated their patronage and tell them about ways they can continue to remain safe and healthy.
If you implement these alternative review sources and strive to make your reviews work for you; you can actually thrive during this time. For more ways to grow your business now and in the future, talk to us here at HVAC Webmasters.