Content Marketing & SEO

A Guide to Understanding Content Marketing and SEO

pen on paperIf you are the owner of an HVAC company and you are trying to discover how exactly to boost your website’s rankings you have likely heard of the phrases SEO and Content Marketing. Often these terms can leave business owners confused because of the way they are used.

Many companies tout themselves as offering only one or the other. So are these terms different? And do they work together or are they separate entities? And most importantly, what does your HVAC business really need in order to be found online for important keywords. Find the answers here in this guide to understanding content marketing and SEO.

What is the difference between Content Marketing & SEO?

box of content related mediaSimply put, content marketing refers to a more specific aspect of SEO, whereas Search Engine Optimization refers to a broader array of your web presence. For example, content marketing would include things like onsite content, blogs, social media postings, title tags, meta descriptions, alt tags, headings, etc. SEO refers more broadly to what is demanded by the search engines for success. For example, SEO requires proper coding, unique website designs, in depth content and much more!

Do these two things work together?

SEO and content marketing go hand in hand. You cannot have one without the other. SEO demands quality content. Content marketing provides that content. But fantastic content standing alone without a design to hold it would be useless.

What does your HVAC company actually need?

The reality is a company who only touts SEO or content marketing will be leaving your HVAC company without all it needs to dominate online. We provide a combination of proper SEO and content marketing. These two are inseparably linked and will serve to boost your website to the first page of Google’s search results.

Talk to us today about how content marketing and SEO can be put to work for your HVAC company!