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Case Study: Rocky HVAC

Case Study Cover (Rocky)

Launch Date: 10/27/2017

46 Keywords Ranking in the Top 10 on Google

Google Search Console Indexes Over 1,000 Keywords. Here are Some:

KeywordOrganic Ranking
rv furnace repair cost1
cost to replace rv furnace1
what does a furnace look like1
rv furnace replacement cost3
walk-in freezer troubleshooting guide3
duct sealant aberdeen md3
air conditioner coil cleaning bel air md4
how does a walk in cooler work4
coil cleaning bel air md4
walk in freezer troubleshooting4
coil cleaning aberdeen md4
duct sealing aberdeen md5
ac coil cleaning aberdeen md5
air conditioner coil cleaning aberdeen md5
average cost to fix furnace5
ac coil cleaning bel air md5
walk in freezer not freezing6
average cost of furnace repair6
how much does it cost to fix a heater6

Google Search Console (3-Month Comparison)

In the Last 90 days:

Clicks have increased by 3.3%

Impressions have increased by 2.2%

Screenshot of Client's Google Search Console (90-Day Comparison)

Google Analytics (Last 90 days)

In the Last 90 days:

Users have increased by 10.4%

New Users have increased by 10.7%

Screenshot of Client's Google Analytics Stats
Screenshot of Client's Google Analytics Graph

Performance Analysis

Rocky HVAC has benefited from a consistently good performance since 2017. Combining high-quality content, website coding, and local SEO optimization allowed this company to maintain and increase its performance over a 5+ year period. Let’s review some of the primary factors that contribute:

  • Content (High-Quality Writing)
  • Keyword Research (User Intent, Local Targeting, Etc.)
  • Local Optimization (GMB, Google Maps)
  • Website Design (Performance, Usability, Coding)
  • Search Engine Optimization (SEO)
  • Site Speed Optimization
  • User Experience Optimization