Is your heating and air conditioning company nowhere to be found in search results? Has your website been up for years and still doesn’t seem to bring in phone calls? The HVAC contractors who are dominating the search rankings in Racine have likely pulled out all the stops when it comes to SEO and web design. Competition in your industry is fierce, as you well know, so employing an effective, well-developed search engine marketing strategy is simply non-negotiable if you’re trying to stand out from the crowd. You’ve mastered all things heating and cooling, so let us handle all the heavy lifting when it comes to online marketing and managing your web presence. It’s more than just a quality website that can make or break you with the search engines, and we know all the techniques specific to the HVAC industry. Call the HVAC Webmasters at (800) 353-3409 to manage your search engine optimization (SEO) in Racine, WI!
Know Your Audience
78,065 folks call Racine, Wisconsin home. Consider that of the 68,619 individuals who use the internet in Racine, 34,996 (51%) are hitting the ‘net from their phones as they search the web. Why is this important? Well, this means that you simply must have a website that is quick to load and crafted with responsive design!
It’s also worth noting that half of the searches executed on a mobile device are looking for local services, and over 60% of these queries result in a sale or booking. For a small business owner, this is huge! This means that your online presence for your business simply has to incorporate local mapping in order to be found during these searches.
85% (66,355 people in Racine, WI) use internet searches to find businesses and the impact of social media is hard to overlook, influencing the likelihood of follow-through with a call or business transaction for 35,910 (46%) consumers in Racine, WI.
So where do we come in? Our team capitalizes on this fact and ensures that your social media coverage is solid! With nearly 68,619 (87.9%) people in Racine, WI shopping online, it’s vital to have a competitive internet marketing strategy to earn some of that business.
Social Media for Heating & Air Conditioning SEO
Facebook and Twitter may be the last things on your mind as you manage your heating and air conditioning company in Racine, but social media can have a great impact on your search engine marketing strategy. Google looks for a trust factor when it comes to determining who will show up highest in the search results, and having a cohesive, well-developed online presence includes social media accounts that are set up well and regularly updated. The great news? We can set-up or update those accounts for you, as well as post regularly to encourage customer engagement and help you get more reviews.
Now that Angie’s List is free to join, this is a great opportunity to make sure that your business account there is strong and updated as well. Real customer reviews can have a significant impact on buying decisions with consumers, and we can even integrate these reviews into your website.
Everything Works Together
As you can see, there’s more to it than simply throwing a website up on the ‘net. You’ve got enough on your plate, so let our team of writers, webmasters, web designers, and social media specialists help you manage your search engine marketing for Racine, WI. Few things will impact your business as strongly as an effective SEO strategy, and it’s one of the best ROIs you can find for your advertising dollar.
Call us at (800) 353-3409 for a free consultation today!