It’s no surprise that the internet is an incredibly powerful tool these days. But many business owners overlook the importance of having a strong web presence to attract customers and keep their phone ringing. The HVAC market in particular is extremely competitive, especially during busy seasonal months when heating and cooling services are in high demand, and it’s not enough to simply have a skeleton of a website on the ‘net and hope that potential customers stumble upon it. Longevity, quality, and a robust representation of your company and services online goes a long way in making sure that when customers are searching the web for heating and air conditioning contractors in Caledonia, they find you. Especially in urgent situations, your potential client base won’t shop long for a quality A/C or heating contractor, so the more prominent you are in the search results on Google or Bing, the more likely you’ll earn that business. That’s where we come in! Call the HVAC Webmasters at (800) 353-3409 and let us handle the internet marketing for your Caledonia, WI business.
Premium Web Design for Heating & Air Conditioning Contractors
The design of your professional site is just as important as the content, as both aspects help improve your grade when Google reviews the website. Gone are the days of keyword stuffing and back-linking, as both viewers and search engines alike reject this arbitrary means of increasing rankings. These days, quality and relevance are paramount, and an effective website design will leverage specific techniques that reflect a legitimate site and help the search engines understand what you do so that you show up high in the results list.
In addition to our team of talented designers, we also employ highly-skilled webmasters who ensure that your site is stable and coded well to perform well for the long-haul. We’ll help you manage all of your hosting and various accounts–such as Google and Bing–to strengthen your online presence.
Local Marketing Facts
24,708 folks call Caledonia, Wisconsin home. Consider that of the 21,718 individuals who use the internet in Caledonia, 11,076 (51%) are hitting the ‘net from their phones as they search the web. Why is this important? Well, this means that you simply must have a website that is quick to load and crafted with responsive design!
It’s also worth noting that half of the searches executed on a mobile device are looking for local services, and over 60% of these queries result in a sale or booking. For a small business owner, this is huge! This means that your online presence for your business simply has to incorporate local mapping in order to be found during these searches.
85% (21,002 people in Caledonia, WI) use internet searches to find businesses and the impact of social media is hard to overlook, influencing the likelihood of follow-through with a call or business transaction for 11,366 (46%) consumers in Caledonia, WI.
So where do we come in? Our team capitalizes on this fact and ensures that your social media coverage is solid! With nearly 21,718 (87.9%) people in Caledonia, WI shopping online, it’s vital to have a competitive internet marketing strategy to earn some of that business.
Social Media, Mapping, and More!
Have you jumped fully on the Facebook and Twitter bandwagon? Do you have awesome reviews on Angie’s List or Home Advisor that you don’t want potential customers to miss? Are you searching for your business in local searches for Caledonia services and failing to see it on the map? We have specialists that can handle all of these aspects and more! Let your HVAC website be the centerpiece of a strong internet marketing strategy that brings you more business than ever.
Call our team at (800) 353-3409 to get started on a powerful internet marketing campaign for Caledonia, WI and let us manage your online presence to keep those calls coming in!