5 Twitter Tips for HVAC Contractors

Twitter TipsTwitter is one of the most popular social media networks on the web. In fact, the network is documented to have 328 million active monthly users. But how can HVAC companies take advantage of that? Sometimes we hear about a lack of results from Twitter social media campaigns. What is separating the good ones from the best ones. Here are 5 twitter tips for HVAC contractors to enhance their social presence:

1. Define a Brand

Before you can start regularly tweeting, or sharing content, you have to define what your brand is as an HVAC company. Once you do that, you can begin to make consistent posts that fit within the context of that brand. These will include:

  • Blog Posts: Tweets of your blog posts from your internal blog
  • Content Curation: Re-tweets of other relevant, HVAC-related, content
  • Mentions / Customer Interaction: Get your profile mentioned with the @ sign by interacting with customers
  • Original Tweets: Tweet original thoughts within the context of the HVAC industry and your brand

2. Complete Your Profile

Some HVAC contractors, or the marketing companies advising them, think it’s enough to simply sign up for a Twitter account. It isn’t. You need your profile to be 100% complete. How do we mean this? Your profile must have:

  • Company Logo: Display your logo as your main image
  • Header Image: Upload a header image which usually has landscape type dimensions
  • Location: Map your address and zip code to your profile
  • Profile Description: Give a thorough description of your company

3. Follow Relevant Accounts

Association matters to reputation. Who you associate with online reflects on your company and its values. Consider following authority accounts both inside and outside the heating and cooling industry. This can include part suppliers, vendors, other HVAC companies, home improvement institutions, etc. Make sure everyone you follow is:

  • Affiliated: Partner companies, franchise extensions, etc
  • Credible: Seen as ethical within the HVAC industry
  • Impactful: Accounts that rate HVAC companies, or something similar
  • Verified: You should only follow verified accounts (outside of extenuating circumstances)

4. Avoid Automation

Not everyone of your tweets should be an auto-posting of your blog. Twitter users are much more likely to engage with tweets that are written in a conversational tone and address real topics. Non-automated tweets make use of:

  • Hashtags: #hashtags are a twitter mechanism that allows all users to follow a common subject
  • Trending Topics: Twitter lists trending topics both locally, nationally, and globally
  • Informal Tone: Try using more day-to-day language to make customers feel connected to you
  • Original Thought: Unique thoughts and perspectives are always good

5. Measure Performance

With Twitter Analytics, HVAC companies can measure every aspect of their social performance. This is critical for both consistency and improvement. Knowing what you are doing right helps you keep doing it. Knowing what you’re doing wrong helps you avoid it, and change it into something more helpful. Metrics to look at on twitter analytics include:

  • Impressions: The amount of times your tweets are being seen
  • Engagement: The percentage of a tweet that is being interacted with based on its number of views
  • Lost / Gained Followers: Measure the amount of followers you lose or gain over a set time period
  • Mentions: The amount of times your company or profile name is being mentioned on Twitter

The #1 Twitter Marketing Company for HVAC Contractors

HVAC Webmasters is a Twitter marketing company that specializes in the heating and cooling industry. We know exactly how to influence HVAC consumers so that we can convert them into leads and eventually customers for your company. We have years of experience working with companies just like yours. If you would like to discuss these 5 Twitter tips for HVAC contractors, or start your Twitter marketing plan today, give us a call at (800) 353-3409.