3 Reasons Why Your HVAC Company Needs Social Media
Managing your social profiles may not seem like a good use of your time when you are running an air conditioning company, but the fact is that social media matters to HVAC. Here’s why.
1. Clients are trying to find you.
Studies show that at least 80% of Facebook users in the United States prefer to engage with brands that have a social media presence. That’s a huge number! You’re missing out on all this potential business if your HVAC company is not taking advantage of the customer base on these websites!
2. Search engines are trying to find you.
It’s no secret that a good website is fantastic for superior SEO, but did you know that Google is also checking for company social media pages when it is determining your site’s ranking? Search engines are trying to see if your HVAC company is legitimate by checking for an active presence on social websites.
3. Social media gives your customers a chance to engage with you.
If you keep in mind that 80% of the people on Facebook would prefer to work with businesses that are on Facebook, it makes sense that social networks can be a fantastic way for companies like yours to engage with their customers! They can post reviews on your company profile, ask questions about your services and frequent posting can remind your customers that you are still in business and ready to serve their air conditioning needs!
At HVAC Webmasters, we know that Facebook marketing is a difficult task to take on when you’ve got an entire business to run. That is why we offer social media management from professionals who know when to post, what to post and what social media websites are best to use for your specific HVAC company! Call us today at (800) 353-3409 to begin utilizing our social media marketing services!